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SABIL'S PORTOFOLIO

MEDIA INTELLIGENCE 2025

SALSABILA NATHANIA PUTRI

ABOUT ME!

Salsabila Nathania Putri

Hi, I am Salsabila Nathania Putri! I am a Media Production student at Universitas Indonesia with a focus on IP Management and Media Storytelling. As the host and producer of Belajar Menjadi Dewasa, I delve into personal growth and life lessons.

This role has honed my skills not only in audio production and audience engagement, but also in media intelligence; using audience data and trend analysis to guide content strategy. Passionate about media innovation, I aim to leverage these insights to create meaningful and impactful content.

SOFT SKILLS

Public Speaking Conceptor Producer Team Management Creative Work

PROJECTS

PROJECT #1: ANALISIS GOOGLE TRENDS DAN AI UNTUK MEDIA INTELLIGENCE

Project 1 Screenshot

Description: In this project, my team and I conducted a media intelligence analysis to dissect the competition between two tech giants, Apple and Samsung, ahead of their flagship product launches (iPhone 16 and Samsung S25). By leveraging data from Google Trends and integrating AI concepts, we successfully translated search data into strategic insights and formulated actionable marketing and content recommendations.

Tools:

Google Trends Google Alerts ChatGPT

Impact: This project converted Google Trends data into actionable strategy, delivering an estimated 30% increase in budget efficiency, optimized content based on audience search behavior, and a foundation for faster, data-driven marketing decisions.

PROJECT LINK

PROJECT #2: BRAND COMPETITIVE ANALYSIS

Project 2 Screenshot

Description: Analyzing Indomie's and Mie Sedaap's Ramadan campaigns using data tools, we found Indomie dominated through traditional emotional appeal (100% positive sentiment), while Mie Sedaap effectively competed with a celebrity-led strategy. Both brands, however, lacked strong calls to action.

Tools:

Instant Data Scraper ChatGPT

Impact: This analysis delivered a strategic playbook that optimizes marketing ROI by defining winning platform strategies for each brand, validating their unique emotional messaging, and identifying a shared, critical weakness—a poor Call to Action (CTA)—which presents a direct opportunity to boost sales conversion.

PROJECT LINK

PROJECT #3: DASBOR INTELIJEN MEDIA INTERAKTIF: HALAL MART

Project 3 Screenshot

Description: Using Google Colab and ChatGPT, I analyzed Halalmart's Ramadan campaign data to create a strategic playbook. The analysis identified peak pre-Lebaran engagement, pinpointed Instagram and TikTok as the most effective platforms, and confirmed the high impact of influencer content on driving positive sentiment.

Tools:

Google Colab ChatGPT

Impact: This analysis yielded a strategic playbook for Halalmart, enabling optimized marketing ROI by focusing on peak timing and platforms (Instagram/TikTok), validating influencer investment for driving positive sentiment, and providing a data-driven guide to de-risk future campaigns.

PROJECT LINK

PROJECT #4: INTERACTIVE MEDIA INTELLIGENCE DASHBOARD

Project 4 Screenshot

Description: I developed and deployed a full-stack, interactive media intelligence dashboard using Streamlit, powered by Google's Gemini AI. Hosted on GitHub, the web app allows users to upload datasets and receive real-time analysis, including sentiment classification, topic modeling, and dynamic visualizations. This project transforms static data analysis into an on-demand, AI-driven tool, demonstrating advanced skills in Python, API integration, and web application development.

Tools:

Streamlit Gemini AI

Impact: This project's impact is an AI-powered tool that democratizes media intelligence. It empowers non-technical users to instantly analyze their own data, dramatically accelerating decision-making and replacing slow, manual reports with a scalable, on-demand solution.

PROJECT LINK

LET'S GET CONTACT!

THANK YOU!

salbil506@gmail.com www.linkedin.com/in/salsabila-nathania-putri26 @salsaabilaanp github.com/nathnath26
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